Social Responsibility !llusions4real was established in mid 2008 with a vision to bring light to rural India. The dimensions grew further to support the vision and to make this world a green place. Working towards our vision, we launched the ‘Lighting Up Rural India’ campaign early in 2009. Over a billion people in this world, even today, lack access to electricity. Several of these reside in rural India, for them life comes to a standstill upon dusk. The remote villages deprived of electricity are forced to use harmful elements of lighting such as kerosene, wood etc to sustain their daily routine post sunset. In today’s time, when the world is waking to the issues of global warming, these villagers are not left with a choice but to add to the CO2 levels. The ‘Lighting up rural India’ program envisions bringing together corporate and social groups to provide easy to use solar lanterns to the villagers and the needy.